Beverage Alcohol
Ready for any summer adventure
Designing a dazzling debut for a new canned wine brand
Challenge
Make a new canned wine brand Insta-famous.
To help launch Crafters Union, a unique brand of canned wines, we needed to design a high-energy launch program that captured its colorful spirit in sales, trade, and consumer-facing components.
Approach
We made the brand a must-have accessory.
We positioned Crafters Union as the perfect Instagram-ready summer accessory with a colorful new look — including an attention-grabbing three-can carrier and a vibrant promotional campaign featuring point-of-sale, in-store radio, sales-driven social, and branded swag. Even the hero imagery was conceived, composited, and retouched by our team.
Our Work
