An agency for people and brands with something to prove.

Brands and the people who manage them must prove their value every day. Our Effectivity model makes that happen, driving impressive, even Effie-winning results.

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What we do

Brand Strategy Brand Strategy
  • Account planning
  • Brand positioning
  • Brand identity
  • Comms planning
  • Research
Brand Experience Brand Experience
  • Advertising
  • Design
  • Social media
  • Direct response
  • Events
  • Collateral
Digital Experience Digital Experience
  • Digital strategy
  • UX/UI design
  • Front-end development
  • HTML animation
  • Email marketing
  • User testing
Retail Marketing Retail Marketing
  • Retail strategy
  • Journey planning
  • Retailer activation
  • Promotions
  • Packaging
  • Point-of-sale
Content Marketing Content Marketing
  • Content strategy
  • Channel planning
  • Content creation
  • Video production
  • Animation


Sharon Napier CEO
Courtney Cotrupe President
Pete VonDerLinn Executive Creative Director
Scott Chapman Executive Director of Finance
Gary Knaak Director of Content Production
CJ Gaffney Director of Strategy & Engagement
Andy Rose Director of Digital Experience
Greg Smith Head of Retail Marketing
Mallory Diamond Head of New Business
Becca Bellush Head of Public Relations & Social
Doug Parton Head of Talent
Julie DeRoller Senior Vice President, Group Director, Vine Creative Studios

Many shiny awards, one major focus – results.

To be good work, it has to work. That’s why most of the shiny objects in our trophy case are results-based awards.

Effie Awards
5-Time Winner
American Advertising Awards
New York Emmy Awards
Ad Age BtoB Best Awards
BCBS Awards
4x Best of Blue Award Winner
Communication Arts Awards
Obie Awards
Small Agency Awards
North America, Runner-Up

As a proud part of Project Worldwide, an independent global network of agencies founded in Detroit, we're part of a scrappy, resourceful, crazy talented family of makers and doers in virtually all specialties. Plus, we actually work (really well) together. Partnering with our sister agencies gives us the resources to create anything we can imagine at scale for brands like Pepsi, Mountain Dew,, Tribe Hummus, Lipton, Jeep and AT&T.

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