"The best hourglass is the glass in your hand" SO TRUE happy national tequila day! @HotelCalTequila http://t.co/Xr1DtOrrdj
Thursday's Spirits news on the blog: @HotelCalTequila launches their "Stay Awhile" campaign http://t.co/7pYxnpMgeB
Hotel California Tequila has arrived in New Jersey, and several other States, after a recent launch in Texas.... http://t.co/SNlWfqTkrj
Partners + Napier created invitations for journalists to join the Order of the Raven at Ravenswood Winery. Drink on. http://bit.ly/hoptR4
Checking out a Californian @RavenswoodWine Zinfandel for supper - excited :) #wine
Fyi, Ravenswood wine is very very good.
Wine time! At least one of these bottles won't make it through the night #winewednesday @RavenswoodWine http://t.co/IMQP6VS9Sz
. @RavenswoodWine Zinfandel. Consistently great. http://t.co/PiURR0GDaj
Come see me @FriendshipDairy #FitToGo food truck launch today at 28th & Park. I’ll be here until 1PM giving out free apple pie smoothies!
Great pre-workout snack! @chefartsmith Ok, Ive turned on Granola Glee w/Friendship Cottage Cheese #FitToGo. Crazy healthful combination.
Enter to win a $75 Friendship Dairies package including Rocco DiSpirito's New Cookbook http://t.co/Bqz8xfgy9O #FitToGo
#fruitforthought the best snack ever! Low calorie and delicious! #fittogo #cottagecheese http://t.co/K9v2w8ZcXw
#FitToGo - Healthy Food Truck Hits NYC - Hungry Crowd | Food & Wine http://t.co/newWamvup3 via @fandw
#nofilter this is America...this is a garbage plate @ University Hots http://t.co/AqcBCsBWHt
Before & After: Friendship Dairies: What a beautiful modernization of Friendship Cottage Cheese. I l... http://t.co/GQ0L4EQP #packaging
Nothing like a little NY flavor to add to the branding experience #cottagecheese #friendship http://t.co/NNEbbqbw
Use to hate cottage cheese...and now it's my new obsession thanks to #friendship brand!
If loving Friendship 1% cottage cheese with pinapple is wrong, I don't want to be right.
New Blog Post: "Cottage Cheese Please!" http://t.co/S6ThePhn Tweet me your fav. cottage cheese recipes. I love Friendship's new fit to go!
This is a new brand of cottage cheese - I liked it!! high protein content http://t.co/Uxe7FPwx
(1\2)The #mederma commercial rings true for me "my scars make me feel like I'm standing out for the wrong reasons"
(2\2) But I know I'm standing out now for the right ones. Screw my #burn #scars! They may be big but I'm bigger than them :)
I'm not sure what I'm more excited about. The mederma ad or those donuts.... http://t.co/7MVISymu1J
Saw my Mederma commercial again ☺
Here's a #tbt for you - UB '09 art major love. - Check out the moment I shared #LifeHasAPlan http://t.co/42mxNkjw3n
Life is full of moments worth sharing. Check out the moment I shared #LifeHasAPlan http://t.co/eoW7vvwEYt
Life is full of moments worth sharing. Check out this moment and others #LifeHasAPlan http://t.co/mogO9WsdpT
so if I have an extra $50,000 sitting around I can become part of the Delta Private jets program...#goals
This @Delta Private Jets ad keeps following me around. If only Delta.... if only.... http://t.co/ZQHr9KG
Cool to see the @Delta Private Jets #Grammy booth backdrop at their HQ. Signed by BoB, NKOTB, Paramore, Arcade Fire, etc http://t.co/K4q2Wsn
Hoping the #Grammys VIPs enjoyed the gifts from Delta Private Jets packaged by @partnersnapier. We combined metal with lux.
RT @SoFloGringo: @BT @TheGRAMMYs it was a pleasure meeting you at Delta Private Jets. Thank you for autographing our wall (my pleasure!)
has just ordered a #SoKodak camera that @rihanna advertised in that commerical :D #BOOM
#sokodak is really pushing boundaries...ft Pitbull and Rihanna is a fantastic look! Nice little camera too ;) available at #planetphoto !!!!
in the aquarium with my fam. my mom keeps complaining that my pics come out better than hers. i told her its cuz im #sokodak (=
We saw @TreySongz billboard last night. It was #SoKodak hahahaha (pun intended) #lovefacestour http://twitpic.com/3z0v9r
nice to see brands that get #socialmedia RT @kodakCB: Upload your #SoKodak video for NY Times Square Billboard http://kodak.ly/UrNYmin
looking at these ads for the new #sokodak campaign with trey songz, rihanna, drake and pitbull...pretty sick idea. www.sokodak.com
^_^ me(Trey),geordyn(Drake),tanya(Pitbull), & charlil(Rihanna-lmaoo) are gonna play #SoKodak at school !!
Word :'-) RT @_MarryMeRihanna: Rihanna's Kodak Commercial was so cute lol "Boom!"
So Kodak Trey Songz Commercial: Balcony I used to scream every time these commercials came on! 😀 http://t.co/Nh0bcV4b
New Bike MS campaign wins two Gold District 2 ADDYs. Thanks @BikeMSUpstateNY. #greatclients
I spy.... the orange bike! http://t.co/WQw5LsQb
My BC college roomie just had 1st baby (at 42!) He's in a commercial! Check out -- Kodak Sharing with Dad http://youtu.be/HA9puP2f6Fs
INVISTA has teamed up with Partners + Napier to expand marketing activities for its recently acquired TECGEN® brand. Partners + Napier was awarded the business following a competitive review process that included several undisclosed agencies. "We’re excited to work with the Partners + Napier team," said Cindy McNaull, global brand and marketing director at INVISTA. "Their passion and stra...
Today, the world-famous Tribeca Film Festival (TFF) kicks off in NYC, alongside some exciting new work from our team at Partners + Napier New York! In a new campaign for AT&T, the new presenting sponsor of the festival, we’re on a mission to connect more people to the power of film. “Film For All” is a fully integrated campaign that takes the Tribeca Film Festival to the streets of NYC...
Ten years ago there was a sign. The gray, metal sign with a centered “P” was purchased by the inaugural team at Partners + Napier Inc. led by partners Sharon Napier and Jeffrey Gabel, who began the full-service advertising agency with a desire to be Rochester-based while competing in national markets. “We always say they’re the brave 40 and we went from the brave 40 to the 135 (today), so what could have been sort of D-Day for the agency was Independence Day,” CEO Napier said. “We really embraced it with (a) fiercely independent (mindset) and a real sense of community at the same time. That was our vision from day one: just to be a nationally celebrated agency.” Continue Reading Article
If your impression of advertising agencies is based on the hit show Mad Men, think again. First off, drop the “Men” from the perception. Sharon Napier heads up a successful advertising-marketing agency, Partners + Napier, here in Rochester. The nationally recognized company recently celebrated its 10th anniversary and has worked for clients including Eastman Kodak Co., Constellation Brands wine, Excellus BlueCross BlueShield and Pepsi. “There needs to be more women at the top in advertising,” said Napier, the company’s CEO. “The work has to work. It has to be creative, it has to be breakthrough work. At the end of the day, it has to drive our clients’ business.” Continue Reading Article
In an effort to expand its allure as one of the world’s most exclusive destinations, Bal Harbour, Florida, has hired strategic and creative ideas agency Partners + Napier New York to develop new brand and marketing strategies, following a competitive review that included six undisclosed agencies. With the vibrant growth of Miami as a world-class global destination, the opening of the flags...
*Beginning With The End*, the powerful new documentary from Emmy-winning filmmaker and Partners + Napier in-house director David Marshall, has been selected from 892 entries as one of just eight documentary films that will compete at the South by Southwest (SXSW) Film Festival in Austin, Texas, in March of this year. A film that took Marshall nearly three years to produce, *Beginning With T...
A team of 1980s-era entertainment personalities helped make struggling electronics-retailer RadioShack Corp. one of the big winners in the Super Bowl advertising contest Sunday night, along with Chrysler Group and Anheuser-Busch InBev. In the RadioShack spot, crafted by Omnicom Group's GSD&M, a mob that included Cliff Clavin from "Cheers," Olympian Mary Lou Retton, wrestler Hulk Hogan and Erik Estrada from "Chips" storm into one of the chain's stores and dismantle it as a salesman says: "The '80s called. They want their store back." Under pressure to improve its sales performance, the retailer is aiming to remodel its stores and shed its stodgy image. "It's great to see a brand make fun o... Continue Reading Article
$4 million? That’s a big budget -- a bigger budget than some of your clients will have for the year. But the Super Bowl is the advertising mecca, a worshipful paean to marketing, where the audience looks forward to engaging with corporate America. And you don’t want to stand on the sidelines. The good news is the media waves created by the game itself can be surfed around the edges. So pocket that $4 mil and check out a few ways to ride the buzz. 1. Get into the stream: Oreo? Really? That was the winner last year? Sure, reacting to shared events in the social stream is a brilliant way to turn Super Bowl hysteria into brand equity. But if the bar for success is simply a JPG with a head... Continue Reading Article
Two years ago I surveyed an esteemed panel of industry insiders to find the best Super Bowl ads of all time. The overwhelming favorite was Apple’s “1984,” a celebrated spot that aired during the third quarter of Super Bowl XVIII. The minute-long ad, conceived by advertising agency Chiat/Day and directed by Ridley Scott, heralded the introduction of the Macintosh personal computer and ran on television only once—“yet it generated more buzz than any other commercial ever made,” said William Gelner, executive creative director at 180 LA. Bob Horowitz, president of Juma Entertainment and executive producer of the annual CBS show “Super Bowl’s Greatest Commercials,” says Supe... Continue Reading Article
The dairy aisle isn't the most inviting hangout spot. It's a cold, fluorescent-lit place where shoppers' eyes can glaze over before a massive wall of yogurt options in the search for something Greeker or cheaper among all those plastic tubs. Most people grab their favorite brand and a gallon of milk and get the hell out of there. But people in advertising are not "most people." I once stood in the dairy aisle of my local Wegmans for over 30 minutes, looking a bit suspect, if not entirely creepy, I am sure, to the grocery retailer's many employees. I was watching people buy cottage cheese. We were pitching a regional brand of cottage cheese at the time called Friendship Dairies. Our quanti... Continue Reading Article
Love this. IMO, the HUMAN element is key to smart planning. "For Creative Thinkers: Lessons From the Dairy Case" http://t.co/LAeazWb33o
Research and advertising. Couldn't agree more: Lessons From the Dairy Case http://t.co/mdpFu2ZPna
Why ethnographic research is just as important as quantitative data when advertising. http://t.co/PMEdgi4s6K
"... I've rarely seen [quantitative] data turned into a leverageable insight." http://t.co/iPFrFoZ1W8 @PartnersNapier Great article, Jeff.
This all-in approach to design solutions from @PartnersNapier is inspiring. Hear about it from their CCO in @adage. | http://t.co/TtAgq85Se9
Up for some crystal balling? We reached out to several industry creative and strategy types to share with us what they see on the horizon for 2014. What will we see? Some predictable stuff like the continued growth of mobile and experiential. And some no so predictable...such as the proliferation of Emoji Economics. No, seriously. Read on to see what's coming your way in 2014: 1) Less is More. Brands with the confidence in their assets and how consumers navigate their assets will break through. The need for less and less marketing fluff on pack will ensure more real estate on pack for what really matters to consumers. Looking for the brand I love and the variant I want. Playing out the ol... Continue Reading Article
Really good insights for CMO's. "Four Trends That Will Disrupt Marketing in 2014" http://t.co/YJ6rwOvRN6 via @alleywatch
@adrants just posted a roundup of 2014 trends – with one from our very own @jasonmarks ! http://t.co/hMReERyljO
We are entering a time when media channels are limited only by our imagination http://t.co/jf51nqMIYe :))
@jasonmarks from @PartnersNapier contributes to @adrants Four Trends That Will Disrupt Marketing in 2014 http://t.co/CbkOkUMAVd
Truly memorable ad campaigns create a visceral response — one of joy, wonder, shock, inspiration, motivation, compassion or surprise. “If this is achieved, chances are the message will break through and stay with you,” says Lori Senecal, chairman and chief executive of kbs+. But to accomplish this, advertisers first need to grab people’s fragmented attention. However, in today’s digitally enabled, DVR-controlled, multiplatform ad universe, this is an increasingly elusive goal. Yet some ads do manage to break through. The authentic, transcendent, storytelling works of art are the ones that grab consumers’ attention; create that visceral response; and lodge themselves in your co... Continue Reading Article
Creating work that is " shareworthy" and touches your heart is what makes this work, great! #pn http://t.co/ob60lnESCo
Just in case you missed any of these… they're great! The Most Unforgettable Ad Campaigns Of 2013 http://t.co/GIksJiwsaX via @forbes
We have some truly exciting news to share today. Effective December 6, Partners + Napier is acquiring Post Central, a Rochester-based company with a 22-year history in video production and post-production. Our core offerings will expand to include a full suite of video production and post-production services. With this acquisition, we are launching a new division of Partners + Napier cal...
Partners + Napier is expanding its production capability with the appointment of Julio Soler to the newly created role of integrated producer. He joins the agency from The Barbarian Group, where he worked on noteworthy integrated campaigns for Bacardi and Samsung as senior producer. "Our clients need us to deliver our ideas seamlessly across all channels. This is Julio’s sweet spot," said ...
Just four months after opening a full-service office in New York City, Partners + Napier has been awarded strategic and creative duties for AFAR Media. AFAR Media and its multi-platform properties, including *AFAR Magazine* and www.afar.com, provide guidance and insight for global travelers who seek rich cultural experiences on their journeys. The leader in experiential travel content, AFA...
As part of our ongoing partnership with Kolle Rebbe, Lufthansa's AOR in Germany, we're kicking off a new employee exchange program. At Kolle Rebbe, art director and Hamburg native Anna Hiemann emerged as the winner of an internal creative competition, which awarded a 71-day stay in New York City and a full immersion experience and training program at Partners + Napier in Manhattan. Through D...
Robert Vallee Jr. is the Chairman and CEO of Project: Worldwide the independent holding company for multiple agencies focused on delivering Engagement Marketing services globally. Prior to Project: Worldwide, Robert was Chairman and CEO of George P. Johnson Company, which became a part of Project: WorldWide in 2010. The Makegood recently spoke with Robert about his position at Project: Worldwide. Continue Reading Article
An agency holding group with ambitious growth plans is setting up shop in a growing market for agencies. The holding group, Project WorldWide, is opening an agency named School in Boulder, Colo., which is increasingly becoming known as a home for entrepreneurs in the advertising business. Among the senior managers of School are executives who worked together at the Boulder office of Crispin Porter & Bogusky, part of MDC Partners. It seems, in retrospect, that a decision in 2006 by Crispin Porter to open an office in Boulder — serving as a dual headquarters with its operation in Miami — helped transform Boulder into a nascent force in the advertising industry, competing with other r... Continue Reading Article
How does an international airline behave like a warm and welcoming hotel? In the past year, we’ve worked closely with Lufthansa Airlines in the U.S. and Germany to evolve their brand in the spirit of their overarching platform, “Nonstop you.” Now, we’re making it all about Lufthansa’s guests, focusing less on products and more on customer care. We recently launched a campaign calle...
On August 1, we launched the new, highly social wine brand Thorny Rose with a sweepstakes that promises an unforgettable rock star experience. We partnered with our sister agency G7 Entertainment Marketing to engage up-and-coming indie group (link: https://www.youtube.com/user/WalkTheMoonVEVO text: Walk the Moon), who shares Thorny Rose’s young, fun audience. The band will present eight shows...
Diagnosis One: America's deflated rustbelt cities can expect a deteriorated dust bowl demeanor until bankruptcy, followed by tumbleweeds. Diagnosis Two: Street Art and graffiti are inextricably entwined with and contributing factors for broken windows, societal disarray, economic and moral decay of the aforementioned cities. Both are failed and need to be re-examined. For the record, Rochester tops lists in terms of liveability, investment in new technology sectors, and has 91% of it's citizens covered by health insurance - before Obamacare even kicks in. It has lost jobs and population due to stumbling giants like Xerox and Eastern Kodak and recent annual budgets have had significant sho... Continue Reading Article
Madison Avenue is quickly morphing into Digital Drive. Technological advances have changed everything from where consumers watch TV to how they buy holiday gifts. In turn, ad agencies have revamped their hiring practices, commercial buying models and even their mind-sets on whether other firms in their field should be considered friends, rivals or a mixture of the two. Sunday's news of a merger between Omnicom Group and Publicis Groupe was a prime example of how traditional ad firms are evolving to better compete in this increasingly digital landscape. The two holding companies announced a merger to form the world's largest ad company, called Publicis Omnicom Group. Continue Reading Article
We teamed up with the Ad Council to create a national public service campaign called “Food Safe Families.” A series of PSAs called (link: http://www.youtube.com/watch?v=2tst5kGOhrw text: Recipes for Disaster) feature Maria, a well-meaning, but unsafe chef. In each episode, Maria picks an old family recipe to cook for her guests – but she unintentionally violates cardinal food safety rules...
To drive online engagement for Lufthansa Airlines, we recently launched “Lufthansa Sleep Tips,” a Facebook-based promotion that encourages consumers to share and discuss their best tips on how to get some much-needed R&R on long flights. Consumers can upload pre-flight, in-flight, and post-flight tips to Lufthansa’s Facebook page, where people vote for their favorites. Tips are share...
Jason Marks, executive creative director at Partners + Napier NY, talks to Campaign Brief about his 5 Rules of Experiential. Ex Ogilvy New York, RG/A, Crispin Porter + Bogusky, and once a creative director at MTV, Marks is an award-winning creative director who has not only made Google's Hot List, but talks genuinely and passionately about creating meaningful, cultural brand experiences. 5 rules of experiential: 1) Mobile, mobile, mobile. The smartphone is not another screen, it is a remote control for your world. You can now overlay your full digital life on any physical environment. If your experiential concept does not include mobile, go back to the drawing board. 2) Win minds with ac... Continue Reading Article
Hotel California Tequila is a brand of ultra-premium small-batch tequilas inspired by the Baja peninsula of Mexico. To introduce Hotel California Tequila to consumers and grow distribution in the U.S., we created the “Stay Awhile” campaign, a multi-touch brand campaign that we launched with a newly designed (link: http://www.hotelcaliforniatequila.com text: website). The new site featur...
We’re happy to share that our premium collateral piece for the Seneca Waterways Council, a chapter of Boy Scouts of America, made it through local and district-level ADDY Awards competitions to win silver at the AAF National ADDY Awards at the ADmerica Conference in Phoenix, AZ. We treated the Seneca Waterways annual report as an opportunity to change misconceptions about scouting being ou...
Project: WorldWide recently introduced the TOSCA Awards – a network-wide, global awards competition that recognizes the best creative work across all member agencies. The first installment of TOSCAs was awarded at Project: WorldWide’s 2013 Global Leadership Summit, hosted in Las Vegas in May. We’re proud to share that our work for the not-for-profit WALL\THERAPY took home the top prize...
After bringing home 14 awards at the local ADDY Awards, the most of any entrant, Partners + Napier has secured five district-level wins. Partners + Napier brought home four gold and one silver ADDY, with winning work for the National Multiple Sclerosis Society, WALL\THERAPY, and the Boy Scouts of America. These five entries will continue to the national ADDY judging round on May 3–4. The ...
With offices in Rochester, New York, Atlanta and San Francisco and a list of notable clients – including Capital One and Constellation Brands (parent company of popular beverage brands like Corona and Arbor Mist) – Sharon Napier, CEO of Partners + Napier, has created quite the name for herself in the advertising world. A Donna Draper of sorts. When Napier and three partners took over the agency and its two offices in 2004, a purchase made from Wolf Group’s agency network, they successfully transferred not only a growing client base, but also a loyal team of employees. These “Brave 40” as Napier refers to them have been a part of the agency’s evolution into a nationall... Continue Reading Article
Bryan Wiener calls them "perverse." Scott Chapman thinks they can be flawed. And Harris Diamond is a "strong believer" in the concept. However one views agency-incentive-compensation agreements, they are here to stay. That became abundantly clear at last week's Association of National Advertisers' financial conference in Arizona, where a survey of members -- who collectively control $250 billion in marketing dollars -- revealed that 61% of them are building incentives into their compensation agreements with agencies. That's a big jump from 46% in 2010 and 35% in 2000, according to the survey, conducted by the ANA and consultancy R3:JLB. Digital agencies are especially wary of the... Continue Reading Article
Great to see incentive based compensation getting positive press at the ANA. Interesting article - more to come... http://t.co/QoejKxibgA
Nice work if you can get it. 61% of ANA advertising members building incentives into agency compensation agreements. http://t.co/Op4eRJjAYN
More and more ad agencies are now being paid based on performance. http://t.co/oDlRome15v
just commented on 'Over Half of Agency Compensation Deals Involve Pay-for-Performance' in @adage http://t.co/KOfTVk6kKs
Agencies are seeing big pay-offs when they get consumers directly involved in their ad campaigns—and so are the customers. At the Bloomberg CEO Summit on Wednesday evening, agency CEOs discussed the importance of engaging consumers in a hands-on way in order to set themselves apart in a crowded marketplace. This tactic, described by Butler, Shine, Stern & Partners' CEO Greg Stern as "giving the consumers some kind of reward for their time," has led to winning campaigns. Andrew Keller, CEO of Crispin Porter + Bogusky, emphasized that "building utility and the brand at the same time" has proven to be an effective—and inexpensive—way to go. Keller described CP+B's strategy for cr... Continue Reading Article
Agencies R seeing big pay-offs when they get consumers directly involved in their ad campaigns—and so R the customers. http://t.co/0v66Xr35
Agency CEOs Talk Consumer Engagement Panel says strategy benefits consumers as well as advertisers Adweek http://t.co/iAqTWW5L
Couldn't agree more Engagement that benefits customers always a good idea Agency CEOs Talk Consumer Engagement | Adweek http://t.co/EJgIJRIc
Agency CEOs Talk Consumer Engagement - “building utility and the brand at the same time” http://t.co/G6GQf60
By STUART ELLIOTT A fledgling agency holding company is making an acquisition in the realm of traditional and digital advertising. The holding company is Project WorldWide in Auburn Hills, Mich., which was formed in October with a nucleus that includes agencies in the United States (George P. Johnson and Juxt Interactive), Australia (the Spinifex Group) and Germany (Raumtechnik). Project WorldWide has bought Partners & Napier in Rochester, which works for clients like Bausch & Lomb, Constellation Brands, Delta Private Jets, Eastman Kodak, Green Mountain Coffee Roasters and United Parcel Service. The financial terms of the deal, to be announced on Thursday, are not being disclosed. Par... Continue Reading Article
After just a few months of operations, Partners + Napier has outgrown its office space in New York City and will be relocating to a larger space in the same building at 11 East 26th Street. The new space will house Partners + Napier’s New York team, as well as talent from sister agencies Spinifex Group and Motive. Managing director Andrea Spiegel and executive creative director Jason Marks le...
If the reports are true, Nike is rethinking its strategy as a manufacturer of wearable computing devices, notably its 2-year-old FuelBand activity ...Continue Reading Article
Check out all my videos leave me comentsContinue Reading Article
Over the last few years, we've seen an upheaval in the way computer interfaces are designed. Skeuomorphism is out, and flat is in. But have we gone...Continue Reading Article
AT&T; is a proud sponsor of the Tribeca Film Festival. Tweet your vote for the movie every New Yorker should see in the format [Film title] #FilmFo...Continue Reading Article
Seattle's Best CoffeeStarbucks is promoting its Seattle's Best Coffee line with an ad attacking Dunkin' Donuts. The ad features five men named Dunc...Continue Reading Article