Challenge

Unskippable smashing.

Smashburger crafts unique sandwiches that are only available for a limited time and relies on social media to hype them. A strategy that only works if you can hook the viewer in the first few seconds before being lost in the endless scrolling.

Approach

Made fresh in house.

Each spot was produced, shot and edited by our production company, GAMMUT. Given the disposable nature of this type of content, they helped us create spots that were efficient and economical without sacrificing quality.

Screaming pickles.

Since most people scroll with the sound off, we took advantage of open captioning to emphasize just how hot the new spicy chicken sandwich was.

Limitless Bayless.

Our burgers aren’t just made for people who smashed it. They’re also made by people who smash it, like celebrity chef (and yoga enthusiast) Rick Bayless.

Caramelized harmonized.

The Cheesy Caramelized Onion Smash brought together a tasty combination of ingredients in perfect harmony.

Mac drop.

The S’mac & Cheese put a fresh spin on grandma’s classic, comforting recipe that nobody saw coming.

Results

Unlimited potential.

Our promotions are incredibly effective. Not only are we seeing new customers, we’re seeing increase in average bill size. This directly contributed to year-over-year same store sale growth of 25%. And same-day sales spiking as much as 153%.