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News Content Examples

On Her Team, It's All About Bench Strength

Free-for-All on the Final Friday of Tribeca Film Festival

Are Adland's Small Holding Companies the Next Big Thing?

Executive Women, Finding (And Owning) Their Voice

Outdoor Ad Industry's Pitch: Real People See Billboards

Highmark launches humorous campaign to encourage patients to really talk to their docs during physicals

High Marks for Engagement

Helping Patients With the Right Questions to Ask Their Doctors

Exceptional Women of the World featuring Sharon Napier, CEO, Partners + Napier

How to Be a C.E.O., From a Decade's Worth of Them

Sharon Napier wins Athena Award

BurgerFi Bets on Better Beef in First Big Creative Push

37 Limit Breaking Female Founders

Courtney Cotrupe Appointed 4A’s Chair of New York State Council, Named to AAF Board of Directors

Tell me if this sounds familiar: Every year, you engage a network of photographers to capture your products. You shoot and reshoot, shoot and reshoot, shoot and reshoot. You’re spending thousands of dollars — even hundreds of thousands — on expensive photoshoots for your portfolio of brands.

Well, there’s good news: with the right creative team and 3D rendering know-how, you can break this vicious cycle. At Partners + Napier, I oversee a team of specialists who imagine, create, and optimize thousands of visual assets for CPG marketers like you. Today I’m presenting a crash course in 3D rendering:

What is 3D rendering best used for?

3D rendering is a cost-effective, highly efficient way to create visual assets, while offering incredible creative control.

How does 3D rendering compare to photography?

The main difference between a photograph and a 3D rendering is that a photo is a snapshot of a moment in time. Think of a rendered asset as a living asset. It can be changed multiple times, in any configuration you can imagine — colors, patterns, textures, logos, copy, styles, perspective — as quickly as a brand needs it.

What are the benefits of 3D rendering?

What are some other ways to use 3D rendering?

The magic of 3D rendering is endless. Consider upping your game with your internal teams, retail partners, and more with these innovative uses:

So, there you have it, your five-minute crash course on 3D rendering. And if you find yourself thinking, “Great, but where in the world do I even begin?” — shoot us an email, because freedom from expensive, time-consuming photoshoots is closer than you think, and we can help you get there!

This 5-Minute Crash Course in 3D Rendering Will Up Your Asset Game and Save You Thousands

Three ways retailers can make shopper marketing work harder for small brands and drive growth

How Retailers Can Make Shopper Marketing Work Harder for Small Brands

Partners + Napier Launches &quot;The Vote Needs U&quot; Campaign Ahead of Historic Midterm Elections

What’s It Like to Be the 15th Most Effective Agency in North America? We Asked a Bunch of 15-Year-Olds

US Creative Work of the Week: Partners + Napier Gets Out the Vote

Courtney Cotrupe Speaks on Pushing Beyond Category Clichés at MediaPost Marketing Health

A free to-do list to help improve retailer relationships and shopper marketing strategy

Free Download: The Small Brand’s To-Do List for Playing Big in Shopper Marketing

5 Things You Need to Know to Successfully Manage a Team

Play is a wonderful thing for the mind, body, and soul. We couldn’t be prouder to partner with The Strong Museum of Play to help more people discover this community gem.

The Strong National Museum of Play Selects Partners + Napier as Agency of Record

Whisps “Guilt Free” Campaign Targets Moments of Snacking Remorse 

Iconic Cookware Brand Pyrex Taps Partners + Napier for New Product Launch

In a standout performance, Partners + Napier also won four of six “best of” honors and nearly half of total awards.

Partners + Napier Wins Best of Show at ADDY Awards for Xerox Event Activation

One-Word Answers With Partners + Napier's CEO

Partners + Napier Moves Into New Metropolitan Space, Doubles Down on Downtown

We’re kicking off our next chapter in a 40,000-square-foot, state-of-the-art facility in the heart of Downtown Rochester.

Partners + Napier Unveils New National HQ To Support Accelerated Growth

With an in-house team of 30+ focused specialists, health and wellness runs in our blood. So does getting results for our clients.

Partners + Napier Ranked #3 Most Effective Agency in Healthcare by Effie Worldwide

Partners + Napier Again Ranked Among Top 20 Most Effective Agencies in North America

Partners + Napier Wins Big at D2 Addys With Bold Public Service Campaign

The Blue Hen Returns: Highmark Health Launches New Member Acquisition Campaign

Restaurants are the New Retail: What Happens When Supply Outpaces Demand?

New Friendship Dairies Campaign Is Smoother Than a Shirtless Pool Boy

Are Restaurants Headed for a Course Correction? QSR Reacts to New Partners + Napier Report

Partners + Napier Wins Bronze for BurgerFi at 2019 Effie Awards

The Vote Needs U Wins Gold at National ADDY Awards

Business, It's Personal: AdForum Interviews Courtney Cotrupe on Work-Life Culture

Partners + Napier Named to MM&M's Top 100 Healthcare Agencies 2019

Sharon Napier Shares A Decade's Worth of Learnings Ahead of Ad Age Small Agency Conference

Strategy director CJ Gaffney shares findings from our national study on Healthy Eating in America in an episode of Ad Age's Marketer's Brief.

Partners + Napier Reveals Untapped Opportunities for Better-for-You Food Brands

To celebrate the diversity of Highmark's Medicare plans through its members' life stories, we took a page from a master storyteller.

New Highmark Campaign Draws Inspiration From Hemingway Flash Fiction

Courtney Cotrupe Elevated to CEO; Rob Kottkamp Appointed CCO; Sharon Napier Named Chair & Founder

Partners + Napier Marks Record Growth with New CEO, New CCO

Instant Pot® Launches First National Ad Campaign With Partners + Napier

What Can Restaurants Learn From Retail? Fast Casual Features CJ Gaffney

Partners + Napier Hosts R/ADWEEK Talent Event

Partners + Napier Chosen as Brand Agency for The Mercantile at Sibley Square

QSR Features Partners + Napier in State of Fast-Casual Industry

Meme turned activist reviews game day ads for a cause

Superb Owl Activation Rallies Big Game Advertisers to Aid Australian Wildlife

Fast casual chain poised for rapid growth

Smashburger® Names Partners + Napier Creative and Media AOR

Representatives of leading restaurant concepts from around the world will gather at the Restaurant Franchising and Innovation Summit in Atlanta March 16-18 to gain insight and inspiration to help them be more progressive in every facet of their business.

At this year’s event, Partners + Napier will host a breakout panel discussion entitled “Connect, Diversify, Differentiate: What Restaurants Can Learn From Retail.” As oversaturation and the onslaught of e-commerce transformed the retail industry, restaurants now face a similar challenge: too many options and not enough customers to go around. Panel attendees will walk away with actionable insights and ideas on how best to position their restaurants for growth in an age of industry disruption.

Partners + Napier Chair & Founder Sharon Napier will moderate the panel, featuring these seasoned voices from across the fast casual industry: Scott Davis of CoreLife Eatery, Paul Damico of Naf Naf Middle Eastern Grill, and James Walker of Nathan’s Famous.

Scott Davis joined the CoreLife Eatery team in September 2016 to head up menu development and guide strategic brand growth. Scott’s experience during the growth of both Au Bon Pain and Panera Bread make him an invaluable asset to CoreLife Eatery. Scott served as Chief Concept Officer for Panera Bread from the inception of the brand until December 2014, during which time he oversaw menu development, category management, restaurant design, and sustainability efforts. Scott led many key initiatives that drove the long-term success of Panera Bread as it became a leader in the fast casual segment of the restaurant industry.

Paul Damico is Chief Executive Officer of Chicago-based Naf Naf Middle Eastern Grill. Prior to joining Naf Naf, Paul served as President of Focus Brands based in Atlanta, GA, where he oversaw six brands comprising over 5,000 locations for Moe’s Southwest Grill, McAlister’s Deli, Schlotzsky’s Deli, Cinnabon, Carvel, and Auntie Anne’s Pretzels. Prior to this role he was President of Moe’s Southwest Grill. Paul also previously served as Chief Operating Officer for SSP America, a leading airport concessions company based in VA. Prior to SSP, he co-founded FoodBrand, LLC, a company that specialized in the development of restaurants in malls and airports.

James Walker, CFE, is a top restaurant industry expert with a specialty in rebranding and repositioning iconic American comfort food brands. James is an industry-leading authority in restaurant technology and delivery channels, and he specializes in mergers & acquisitions, domestic and international development, operations, franchising, and new product development. With more than 30 years of broad-based, senior-level management experience in the hospitality and retail industries, James has served as President, Chief Development Officer, as well as in Senior Operations and New Product Development positions for brands such as Baja Fresh, Cinnabon, Johnny Rockets and Subway.

Partners + Napier to Host Breakout Panel at Restaurant Franchising & Innovation Summit

Rip Van Taps Partners for Major Brand Positioning Assignment

Partners + Napier breathes new life into fast casual burger brand

New Smashburger® Campaign Celebrates Everyday Greatness

“Six Feet Saves” Campaign Launched to Combat COVID-19

With gross media billings doubling in the past year, Jordan is leading the charge in Partners' fastest growing discipline

Jordan Murphy, VP, Group Media Director, Honored as One of Adweek’s 2020 Media All-Stars

Smashburger® Debuts New Smoked Bacon Brisket Burger with One-Day Promotion and Digital Campaign

Humorous new brand campaign helps cheese lovers better navigate the complexities of specialty cheese

Cello® Cuts Through Cheese Aisle Intimidation With “Cheese Confidently”

We're helping this pioneering direct-to-consumer provider of premium seafood prepare for aggressive national expansion in 2021

Real Good Fish Casts Agency Net, Lands Partners + Napier

Partners + Napier Expands “The Vote Needs U” for 2020 Election

There's a new content studio on the block. Today we proudly announce the launch of Gammut Productions.

Launch of Gammut Productions Marks New Chapter in Content Creation

Partners + Napier Launches New Initiative in Service of Small Business Owners of Color

Partners + Napier diversifies roster of health and wellness clients with top national telehealth provider

MDLIVE Names Partners + Napier Creative & Media AOR

Smashburger's New Look Earns Industry Praise

Rees Brings Growth-Oriented Expertise to Integrated Agency

Partners + Napier Recruits Jennifer Rees as New CFO

Partners + Napier Builds on Creative and Media Horsepower with More Top Talent

Celebrated Chef Rick Bayless “Smashed It” With Smashburger’s&reg; New Signature Menu Item

Partners + Napier Appoints Danene DiCicco Executive Producer of Gammut Productions

Partners + Napier on Hiring Blitz

with First Majority-Female Board Leadership in Organization’s History

4A’s Board of Directors Names Sharon Napier Board Chair

Agency wins awards in Performance Media, Healthcare and Small Budget categories

Partners + Napier Demonstrates Creative and Media Impact with Three Effie Awards

Adweek Discusses Creative Leadership Trends with Rob Kottkamp

Cannabis is a $100 billion industry in the United States, with $33 billion in sales and 520,000 full-time employees, with that number set to grow exponentially as more people realize how cannabis can play a role in relieving anxiety, managing pain, improving focus, recreation, and so much more.

Partners + Napier’s new report, “Hidden In Plain Sight: The Untapped Cannabis Consumer” sheds light on a high-value but potentially overlooked audience for the category: athletes who do not currently use cannabis. By studying what current cannabis users and non-users have in common, as well as non-users’ barriers to entry, it became clear that this non-user athlete audience could be a new frontier of growth for the cannabis category. They have strong buying power, their interests align with the benefits of cannabis use, and their barriers are easy to overcome.

For a complete breakdown of the marketing opportunity, as well as behaviors, preferences and demographics on this Athletes Among Us audience, <a href="/downloads/HiddenInPlainSight_Cannabis_PartnersandNapier2022.pdf" target="_blank">download the full report</a>.

Report is first in ongoing series, defining new audiences for high-growth categories

Partners + Napier Releases New Report Identifying Athletes as Next Frontier for Cannabis Marketing

New social media campaign with Partners + Napier flips “National Plan for Vacation Day” on its head

Delta Vacations Tells Travelers Not to Plan a Vacation

Partners + Napier, a leading integrated creative and media company, has released its newest research report, “Hidden in Plain Sight: Have We Ditched Day Parts?” which sheds light on the 32 million Americans who report eating outside traditional mealtimes, calling them “Mealtime Outsiders.” The report explores why Mealtime Outsiders eat at off hours, what motivates their food choices throughout the day, their attitudes about dining and cooking, as well as emerging opportunities for marketers to meet their needs. This is the second installment in the Hidden in Plain Sight series, where the Partners + Napier strategy and media teams combine forces to uncover new, high-value audiences across categories.

“The pandemic created major and lasting disruptions to the traditional dining routine — millions of Americans retired early and those who didn’t are working longer hours and facing increased demands. Those who retired are no longer bound to a set schedule, whereas many workers are unable to eat how and when they want to because of their working conditions, “ said Janine Perry, Director of Brand Strategy at Partners + Napier. “Uncertainty with the economy is also playing a role, with many people looking for restaurant meals or takeout options that provide the best value and can stretch into leftovers.”

Mealtime Outsiders cite their most common eating windows as 10 am -11 am, 2 pm - 5 pm, and 8 pm - 7 am. Overall, they are eating later, and letting their needs dictate their dining decisions rather than trying to stick to a schedule. With all of the stress they face in their daily lives — whether it’s work, family, or being constantly bombarded with stressful events in the news — Mealtime Outsiders report that eating on a schedule is more pressure than it’s worth. Food and restaurant brands that then portray mealtimes as fitting neatly into traditional day parts are creating a narrative that’s out of step with consumers’ reality.

While their needs and desires throughout the day play a significant role in their eating decisions, Mealtime Outsiders are also looking at ways to prioritize their food budgets. In times of recession or when finances are tight, 60% of Mealtime Outsiders cite delivery as the first thing they cut, followed by eating out (53%) and ordering takeout (52%). Finding ways to indulge continues to be a priority, with only 22% of this audience saying they would cut back on treats or snacks.

Added Greg Smith, Partners + Napier Group Director of Media and Communications Planning, “Mealtime Outsiders are not just relying on food as fuel, but as a way to help them meet the moment, whether that’s to focus and be productive, or to relax and indulge. There is an opportunity for brands to pair this insight about the Mealtime Outsider audience with a media strategy designed to reach them where and when they’re making their meal decisions, instead of following the traditional day part playbook.”

<a href="/downloads/HiddenInPlainSight_MealtimeOutsiders_PartnersandNapier2023.pdf" target="_blank">Download the full report here</a>

New report shows 32 million Americans eat outside traditional mealtimes, creating opportunities for marketers to rethink day part strategy, messaging, and menu options

P+N Identifies “Mealtime Outsiders” as Next Audience to Disrupt Food and Restaurant Marketing

Agency wins Best of Show along with four Gold and four Silver ADDYs

Partners + Napier Wins Best of Show in First Tier of American Advertising Awards

Now accepting applications for 2024; New scope aims to help more business owners and build a stronger community

NeighborGood Design Expands to Support More Underrepresented Small Businesses

After winning Best of Show and eight total awards in the first tier of the American Advertising Awards, Partners + Napier took home a Silver Addy at the national level for its To Kalon Vineyard Distribution Kit. The American Advertising Awards is the industry's largest creative competition, attracting more than 25,000 entries every year.

Partners + Napier’s winning entry for To Kalon Vineyard Company rose to the top for superior design — the reimagined yearly release kit featured a stunning collection of sales materials to increase anticipation for the iconic wines and entice distributors to carry the To Kalon Vineyard full wine allocation.

“We’re proud to be recognized for design excellence at this level,” said Rob Kottkamp, CCO of Partners + Napier. “The team took a simple assignment and made something truly outstanding that blurs the line between art and design.”

Partners + Napier Wins Silver for Design at National American Advertising Awards

The ANA Financial Management Conference draws 500+ attendees each year, including marketers, procurement, and members of the agency community. Sharon Napier took the stage at this year’s event to share why stability is the sexy but oft overlooked secret for brand growth and agency success.

Sharon Napier Addresses the Industry at ANA Financial Management Conference

Delta Vacations, a Delta Air Lines company, is partnering with Partners + Napier and Digitas for a campaign introducing “The new Delta Vacations,” showing how it’s now easier than ever for Delta SkyMiles® Members to book, earn and redeem miles to get even more out of a dream trip. The “Vacation Harder” campaign captures what an unforgettable trip feels like when you know you’re getting the best value for your time and your miles, making Delta Vacations the gateway to vacationing bigger, further, and harder than ever before.

The Vacation Harder campaign brings to life several program enhancements that begin today:

“The most exciting thing is that we were able to take the three things customers wanted us to fix and actually fix them," said Brian Canning, Chief Marketing, Product and CX Officer of Delta Vacations. "Members now earn more than ever, their miles are worth more than ever and the vacation shopping experience is easier than ever. Customers will feel a big difference overnight, which is why we're re-introducing ourselves as the new Delta Vacations and showing customers what it means to vacation harder."

Added Rob Kottkamp, CCO of Partners + Napier, “The better the vacation, the harder it is to come back from. ‘Vacation Harder’ connects real platform changes to that trip-of-a-lifetime mentality, showing how the new Delta Vacations will leave you with a vacation high so great, you’ll carry that blissed-out feeling all the way back to reality with you.”

Partners + Napier led creative development and execution for the campaign, with Digitas partnering on media. The campaign is being activated with connected TV, online video, streaming audio, social media, programmatic digital, and in-flight/airport placements, targeting current and potential Delta SkyMiles Members.

“Aimed at reaching new and existing SkyMiles Members who are constantly on the go, our digitally led media strategy activates holistically to raise awareness for the new Delta Vacations, stopping people in their tracks and getting them thinking about their next big trip,” said Chris Domin, VP/Director Media at Digitas.

For more information on Delta Vacations, visit <a href="http://www.delta.com/vacations" target="_blank">delta.com/vacations</a>.

*All SkyMiles Program rules apply. For full details, visit <a href="http://delta.com/vacations-new" target="_blank">delta.com/vacations-new</a>.

CREDITS

Delta Vacations Chief Marketing Officer: Brian Canning VP Brand Strategy: Colleen Phelan Senior Manager, Brand Strategy & Customer Experience : Sharon Ayers Senior Program Manager, Brand Strategy & Communications: Cayley Olivier Director, Marketing Strategy: Cathy Douville Manager, Email Marketing: Amanda Pressly Manager, Digital Marketing: Lacretia Harris Manager, External Communications & Public Relations: Veronica Smith Manager, Social Media: Victoria Freedlund Social Media Coordinator: Arielle Berlinsky

Partners and Napier Creative Directors: Gretchen Bye (Art), Louis Wittig (Copy) Associate Creative Directors: Lisa Della Piana (Art), Jason Ziehm (Copy), Rob Warchol (Art) Phil DeCicca, Visual UX Designer - Art Director Group Account Director: Elyse Kosakowski Account Supervisor: Traci Spaull Assistant Account Executive: Rachel Rockwell Melissa Smith, Director of Operations, Resource Management, and Project Management Lauren Cole, Associate Director of Project Management Daniela Mercado, Associate Project Manager Erin Dwyer, Editorial Services Manager Chief Creative Officer: Rob Kottkamp

Gammut Productions at Partners + Napier Director: Sullivan Slentz Cinematographer: Parker Bement Executive Producer: Danene DiCicco Producer: Lisa Smith Assistant Producer: Carli Moore

Gammut Productions at Partners + Napier Editors: Parker Bement & Sullivan Slentz Animator/Editor: David Bode Colorist: Parker Bement Executive Producer: Danene DiCicco Assistant Producer: Carli Moore

Wave Studios Sound Design/Mixer: Issac Matus Date

Digitas Media Strategy: Chris Domin, Erin Nicolai, Ambar Mercedes Data: Claire Andrzejewski, Callahan Harmon Account Management: Arlene Bae, Alyse Schwartz

Partners + Napier and Digitas launch campaign that captures new level of vacation high made possible by Delta Vacations

The New Delta Vacations Makes It Easier Than Ever To Vacation Harder Than Ever

Partners + Napier, an integrated creative and media company, has drawn industry veteran Lindsey Cash to join its leadership ranks as VP of Account Leadership. As part of the agency’s continued investment in client partnership and team integration, Cash will oversee all client services with a focus on driving business impact for brands.

“We're in the era of midsized agencies; they're uniquely positioned to win because they have the right mix of depth and agility," said Cash. "I'm thrilled to be taking on this role at Partners + Napier, where clients are at the center, and creativity and media are united to rapidly solve business problems.”

Partners + Napier is proud to have client tenure 2x the industry average, with employee turnover half the industry average. This commitment to strong partnerships has fueled an even greater impact for clients, as Partners + Napier continues to win Effie awards for results-driven work across categories.

“We have always believed that trusted client relationships are the foundation of great work,” said Courtney Cotrupe, CEO of Partners + Napier. “Lindsey has worked with incredible brands over the years, building long-lasting partnerships that set new standards for what creativity can accomplish. Her passion for the people and the impact we can make in this industry is inspiring, and I'm so excited for what she will add to our incredible team.”

Cash’s new role is the latest in several key hires that have augmented the Partners + Napier core team across creative, media, and strategy. Her work is widely lauded in the industry, recognized by every major award, from Effies to Emmys, Clios to Cannes Lions, Webbys, and D&AD pencils. Highlights include leading transformative work for GE that brought their spirit of innovation to life, launching the Ms. Brown character for M&Ms with the infamous <a href="https://www.youtube.com/watch?v=Azs1lbG2eOU" target="_blank">Just My Shell</a> Super Bowl spot, and partnering with Sandy Hook Promise on some of the <a href="https://www.youtube.com/watch?v=A8syQeFtBKc" target="_blank">most influential PSAs</a> in recent history to create meaningful change against gun violence in America.

Lindsey Cash to lead account service and overall client experience as VP of Account Leadership

Highly Awarded 15-Year BBDO New York Vet Joins Partners + Napier

The Strong National Museum of Play, one of the nation’s leading museums for families and home to the National Toy Hall of Fame, is partnering with creative and media AOR Partners + Napier to delight travelers on the road from Toronto and across the Northeast with a billboard campaign that leads to the ultimate play destination.

The “Path to Play” campaign supports The Strong’s recently completed expansion project, which includes 90,000 square feet of immersive exhibit spaces for all ages, featuring the world’s largest playable Donkey Kong arcade game, electronic gaming areas where guests can create personalized avatars and embark on puzzle-solving quests, a larger-than-life Hasbro Game Park, and much more. The project also includes a whimsical parking garage designed to support the nearly 1 million annual visitors anticipated by 2026, up from a previous high of 600,000 pre-pandemic visitors.

“This campaign is helping to usher in a new era for The Strong,” said Sara Poe, Vice President for Marketing and Communications at The Strong. “We’ve created a unique destination unlike anything else in the world, and we’re thrilled to be welcoming even more visitors to come and experience it for themselves.”

In addition to being home to the National Toy Hall of Fame, The Strong National Museum of Play houses the International Center for the History of Electronic Games, the World Video Game Hall of Fame, and the world’s largest and most comprehensive collection of historical materials related to play.

“Path to Play” brings the museum’s vast collection of classic toys and modern gaming experiences to life with high-impact billboards dotting the path from Toronto and other Northeast cities to The Strong’s location in Rochester, NY. Additional media includes mobile map and geo-targeted advertising, aerial banner advertising, and sports and radio sponsorships along the billboard path, as well as connected TV, YouTube, and social and digital advertising.

“Play is universal — we can all relate to those moments as kids, letting your imagination run wild and having fun with your favorite toy,” said Rob Kottkamp, CCO of Partners + Napier. “This campaign captures the power of that nostalgia, inviting people to reconnect with their inner child at the ultimate play destination, not more than a couple of hours away.”

The Strong National Museum of Play Vice President of Marketing and Communications: Sara Poe

Partners and Napier Group Creative Director: Dan O’Donnell Art Director: Danielle Smith Copywriter: Isabel Drukker Photographer/Retoucher: Chris Bodie Senior Production Artist: JP Smith Senior Production Supervisor: Wendy DiSalvo Account Supervisor: Christine Scott Associate Director of Project Management: Lauren Cole Associate Project Manager: Daniela Mercado Editorial Services Manager: Erin Dwyer VP, Group Media Director: Jordan Murphy Group Director, Media and Communications Planning: Greg Smith Director, Analytics: Megan Patrick Associate Director of Media Buying: Michelle Spinnler Senior Manager, Media Buying: Erica Erskine Media Coordinator: Amanda Baum Insights Analyst: Darshi Mehta Director of Operations, Resource & Project Management: Melissa Smith Chief Creative Officer: Rob Kottkamp

The Strong is the only collections-based museum in the world devoted solely to play. It is home to the International Center for the History of Electronic Games, the National Toy Hall of Fame, the World Video Game Hall of Fame, the Brian Sutton-Smith Library and Archives of Play, Woodbury School, and the American Journal of Play, and houses the world’s largest and most comprehensive collection of historical materials related to play.

Partners + Napier is an integrated creative and media company that helps brands leave a mark on people, business, and culture. Ranked one of the Most Effective Agencies in North America by Effie Worldwide, the agency specializes in health and wellness, CPG food and beverage, restaurant, beverage alcohol, and B2B enterprise services spaces, proudly serving clients like Constellation Brands, MDLIVE, Highmark Health, Wegmans, Delta Vacations, Bausch + Lomb, Smashburger, and Conduent. The agency is a part of Project Worldwide, an independent, employee-owned network of complementary agencies.

New work by Partners + Napier positions museum as the ultimate play destination with a wayfinding billboard campaign that makes the journey half the fun

The Strong National Museum of Play Creates Path to Play for Northeast Travelers

Partners + Napier, a leading full-service creative and media agency, won silver in the Product/Service Category at the 4A’s 2023 Jay Chiat Awards. The agency was honored for its work with Canadian cannabis brand Ace Valley, which launched new THC-infused sex gummies by creating a safe, empowering space for intimacy in the heavily regulated cannabis market.

“The Jay Chiat Awards are the industry’s top nod for brand strategy, and it means quite a lot to be recognized for work that destigmatizes cannabis use and empowers people to embrace their sexuality,” said CJ Gaffney, VP, Head of Strategy at Partners + Napier. “We’re proud to work with clients like Ace Valley who are brave enough to bring something new to market that addresses an otherwise unmet need.”

The Ace Valley “Lust and Thrust” launch was the brand’s first foray into sexual wellness, and while customers were already using their products for anxiety relief, pain management, and improving sleep — the challenge was getting people to understand how cannabis enhances intimacy and overcoming barriers in a heavily regulated category where distribution is limited to dispensaries.

Consumer research confirmed “budtenders” to be the gatekeepers of the dispensary world, with their individual recommendations being the leading source of purchase decisions in Canadian dispensaries. The strategy focused on influencing the budtenders — arming them with “The Canna Sutra” manual, which features illustrated positions inspired by cannabis, and hosting a launch event where renowned sexperts facilitated open conversations, emphasizing the importance of pleasure in a safe and enjoyable environment. Following the launch, budtenders recommended Ace Valley Lust and Thrust gummies as a playful add-on at purchase, selling out at key retailers across Canada, driving 50% more sales than projected and over 235 million impressions within the first month.

“This work is proof that great ideas come from great strategies,” said Rob Kottkamp, Chief Creative Officer at Partners + Napier. “Our challenge was to inspire the audience to step outside their comfort zone and make a change. We’ve all heard the phrase ‘sex sells,’ but this was about getting people to acknowledge that everyone deserves better sex, and being open to trying a new product that makes that happen.”

Winning campaign inspires consumers to get curious about better sex

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