It is when we replace channel bias with informed audience insights to make where, when, and how we communicate way more meaningful.
A thoughtful mix of paid, earned, and owned thinking provides both immediate results and long-term brand growth.
It’s always a balance of head and heart. But the result is media that leaves a mark on the right audience and your business.
We tapped right into the Driven Millennial mindset, transforming MDLIVE with a media plan that hit their screens during triggered moments of need – searching symptoms, looking for urgent care locations, or when seasonal conditions indexed high.
In this hardworking media plan, the Media Group's custom Market Development Index unites key data sets and helps Smashburger model the ideal markets and retail locations that led to double digit growth.
The Media Group goes all out with tailored media plans for 15 distinct business sectors, audiences, and budgets on a global scale, hauling in quality leads at 2X our client's goal and volume 5X that of the prior year.