MDLIVE - Packing

MDLIVE - Daddy

MDLIVE - Meeting

MDLIVE - Sick Song

Driving virtual care usage by remedying life’s disruptions

MDLIVE Disruption

Delta Vacations - Nice Free Trips Case Study

Using NFTs to create buzz around a sweepstakes and build brand awareness

Delta Vacations - Nice Free Trips

Transforming CBD into a DTC brand with our favorite domestic goddess

Martha

The ANA Financial Management Conference draws 500+ attendees each year, including marketers, procurement, and members of the agency community. Sharon Napier took the stage at this year’s event to share why stability is the sexy but oft overlooked secret for brand growth and agency success.

Sharon Napier Addresses the Industry at ANA Financial Management Conference

Delta Vacations, a Delta Air Lines company, is partnering with Partners + Napier and Digitas for a campaign introducing “The new Delta Vacations,” showing how it’s now easier than ever for Delta SkyMiles® Members to book, earn and redeem miles to get even more out of a dream trip. The “Vacation Harder” campaign captures what an unforgettable trip feels like when you know you’re getting the best value for your time and your miles, making Delta Vacations the gateway to vacationing bigger, further, and harder than ever before.

The Vacation Harder campaign brings to life several program enhancements that begin today:

“The most exciting thing is that we were able to take the three things customers wanted us to fix and actually fix them," said Brian Canning, Chief Marketing, Product and CX Officer of Delta Vacations. "Members now earn more than ever, their miles are worth more than ever and the vacation shopping experience is easier than ever. Customers will feel a big difference overnight, which is why we're re-introducing ourselves as the new Delta Vacations and showing customers what it means to vacation harder."

Added Rob Kottkamp, CCO of Partners + Napier, “The better the vacation, the harder it is to come back from. ‘Vacation Harder’ connects real platform changes to that trip-of-a-lifetime mentality, showing how the new Delta Vacations will leave you with a vacation high so great, you’ll carry that blissed-out feeling all the way back to reality with you.”

Partners + Napier led creative development and execution for the campaign, with Digitas partnering on media. The campaign is being activated with connected TV, online video, streaming audio, social media, programmatic digital, and in-flight/airport placements, targeting current and potential Delta SkyMiles Members.

“Aimed at reaching new and existing SkyMiles Members who are constantly on the go, our digitally led media strategy activates holistically to raise awareness for the new Delta Vacations, stopping people in their tracks and getting them thinking about their next big trip,” said Chris Domin, VP/Director Media at Digitas.

For more information on Delta Vacations, visit <a href="http://www.delta.com/vacations" target="_blank">delta.com/vacations</a>.

*All SkyMiles Program rules apply. For full details, visit <a href="http://delta.com/vacations-new" target="_blank">delta.com/vacations-new</a>.

CREDITS

Delta Vacations Chief Marketing Officer: Brian Canning VP Brand Strategy: Colleen Phelan Senior Manager, Brand Strategy & Customer Experience : Sharon Ayers Senior Program Manager, Brand Strategy & Communications: Cayley Olivier Director, Marketing Strategy: Cathy Douville Manager, Email Marketing: Amanda Pressly Manager, Digital Marketing: Lacretia Harris Manager, External Communications & Public Relations: Veronica Smith Manager, Social Media: Victoria Freedlund Social Media Coordinator: Arielle Berlinsky

Partners and Napier Creative Directors: Gretchen Bye (Art), Louis Wittig (Copy) Associate Creative Directors: Lisa Della Piana (Art), Jason Ziehm (Copy), Rob Warchol (Art) Phil DeCicca, Visual UX Designer - Art Director Group Account Director: Elyse Kosakowski Account Supervisor: Traci Spaull Assistant Account Executive: Rachel Rockwell Melissa Smith, Director of Operations, Resource Management, and Project Management Lauren Cole, Associate Director of Project Management Daniela Mercado, Associate Project Manager Erin Dwyer, Editorial Services Manager Chief Creative Officer: Rob Kottkamp

Gammut Productions at Partners + Napier Director: Sullivan Slentz Cinematographer: Parker Bement Executive Producer: Danene DiCicco Producer: Lisa Smith Assistant Producer: Carli Moore

Gammut Productions at Partners + Napier Editors: Parker Bement & Sullivan Slentz Animator/Editor: David Bode Colorist: Parker Bement Executive Producer: Danene DiCicco Assistant Producer: Carli Moore

Wave Studios Sound Design/Mixer: Issac Matus Date

Digitas Media Strategy: Chris Domin, Erin Nicolai, Ambar Mercedes Data: Claire Andrzejewski, Callahan Harmon Account Management: Arlene Bae, Alyse Schwartz

Partners + Napier and Digitas launch campaign that captures new level of vacation high made possible by Delta Vacations

The New Delta Vacations Makes It Easier Than Ever To Vacation Harder Than Ever

Partners + Napier, an integrated creative and media company, has drawn industry veteran Lindsey Cash to join its leadership ranks as VP of Account Leadership. As part of the agency’s continued investment in client partnership and team integration, Cash will oversee all client services with a focus on driving business impact for brands.

“We're in the era of midsized agencies; they're uniquely positioned to win because they have the right mix of depth and agility," said Cash. "I'm thrilled to be taking on this role at Partners + Napier, where clients are at the center, and creativity and media are united to rapidly solve business problems.”

Partners + Napier is proud to have client tenure 2x the industry average, with employee turnover half the industry average. This commitment to strong partnerships has fueled an even greater impact for clients, as Partners + Napier continues to win Effie awards for results-driven work across categories.

“We have always believed that trusted client relationships are the foundation of great work,” said Courtney Cotrupe, CEO of Partners + Napier. “Lindsey has worked with incredible brands over the years, building long-lasting partnerships that set new standards for what creativity can accomplish. Her passion for the people and the impact we can make in this industry is inspiring, and I'm so excited for what she will add to our incredible team.”

Cash’s new role is the latest in several key hires that have augmented the Partners + Napier core team across creative, media, and strategy. Her work is widely lauded in the industry, recognized by every major award, from Effies to Emmys, Clios to Cannes Lions, Webbys, and D&AD pencils. Highlights include leading transformative work for GE that brought their spirit of innovation to life, launching the Ms. Brown character for M&Ms with the infamous <a href="https://www.youtube.com/watch?v=Azs1lbG2eOU" target="_blank">Just My Shell</a> Super Bowl spot, and partnering with Sandy Hook Promise on some of the <a href="https://www.youtube.com/watch?v=A8syQeFtBKc" target="_blank">most influential PSAs</a> in recent history to create meaningful change against gun violence in America.

Lindsey Cash to lead account service and overall client experience as VP of Account Leadership

Highly Awarded 15-Year BBDO New York Vet Joins Partners + Napier

The Strong National Museum of Play, one of the nation’s leading museums for families and home to the National Toy Hall of Fame, is partnering with creative and media AOR Partners + Napier to delight travelers on the road from Toronto and across the Northeast with a billboard campaign that leads to the ultimate play destination.

The “Path to Play” campaign supports The Strong’s recently completed expansion project, which includes 90,000 square feet of immersive exhibit spaces for all ages, featuring the world’s largest playable Donkey Kong arcade game, electronic gaming areas where guests can create personalized avatars and embark on puzzle-solving quests, a larger-than-life Hasbro Game Park, and much more. The project also includes a whimsical parking garage designed to support the nearly 1 million annual visitors anticipated by 2026, up from a previous high of 600,000 pre-pandemic visitors.

“This campaign is helping to usher in a new era for The Strong,” said Sara Poe, Vice President for Marketing and Communications at The Strong. “We’ve created a unique destination unlike anything else in the world, and we’re thrilled to be welcoming even more visitors to come and experience it for themselves.”

In addition to being home to the National Toy Hall of Fame, The Strong National Museum of Play houses the International Center for the History of Electronic Games, the World Video Game Hall of Fame, and the world’s largest and most comprehensive collection of historical materials related to play.

“Path to Play” brings the museum’s vast collection of classic toys and modern gaming experiences to life with high-impact billboards dotting the path from Toronto and other Northeast cities to The Strong’s location in Rochester, NY. Additional media includes mobile map and geo-targeted advertising, aerial banner advertising, and sports and radio sponsorships along the billboard path, as well as connected TV, YouTube, and social and digital advertising.

“Play is universal — we can all relate to those moments as kids, letting your imagination run wild and having fun with your favorite toy,” said Rob Kottkamp, CCO of Partners + Napier. “This campaign captures the power of that nostalgia, inviting people to reconnect with their inner child at the ultimate play destination, not more than a couple of hours away.”

The Strong National Museum of Play Vice President of Marketing and Communications: Sara Poe

Partners and Napier Group Creative Director: Dan O’Donnell Art Director: Danielle Smith Copywriter: Isabel Drukker Photographer/Retoucher: Chris Bodie Senior Production Artist: JP Smith Senior Production Supervisor: Wendy DiSalvo Account Supervisor: Christine Scott Associate Director of Project Management: Lauren Cole Associate Project Manager: Daniela Mercado Editorial Services Manager: Erin Dwyer VP, Group Media Director: Jordan Murphy Group Director, Media and Communications Planning: Greg Smith Director, Analytics: Megan Patrick Associate Director of Media Buying: Michelle Spinnler Senior Manager, Media Buying: Erica Erskine Media Coordinator: Amanda Baum Insights Analyst: Darshi Mehta Director of Operations, Resource & Project Management: Melissa Smith Chief Creative Officer: Rob Kottkamp

The Strong is the only collections-based museum in the world devoted solely to play. It is home to the International Center for the History of Electronic Games, the National Toy Hall of Fame, the World Video Game Hall of Fame, the Brian Sutton-Smith Library and Archives of Play, Woodbury School, and the American Journal of Play, and houses the world’s largest and most comprehensive collection of historical materials related to play.

Partners + Napier is an integrated creative and media company that helps brands leave a mark on people, business, and culture. Ranked one of the Most Effective Agencies in North America by Effie Worldwide, the agency specializes in health and wellness, CPG food and beverage, restaurant, beverage alcohol, and B2B enterprise services spaces, proudly serving clients like Constellation Brands, MDLIVE, Highmark Health, Wegmans, Delta Vacations, Bausch + Lomb, Smashburger, and Conduent. The agency is a part of Project Worldwide, an independent, employee-owned network of complementary agencies.

New work by Partners + Napier positions museum as the ultimate play destination with a wayfinding billboard campaign that makes the journey half the fun

The Strong National Museum of Play Creates Path to Play for Northeast Travelers

Partners + Napier, a leading full-service creative and media agency, won silver in the Product/Service Category at the 4A’s 2023 Jay Chiat Awards. The agency was honored for its work with Canadian cannabis brand Ace Valley, which launched new THC-infused sex gummies by creating a safe, empowering space for intimacy in the heavily regulated cannabis market.

“The Jay Chiat Awards are the industry’s top nod for brand strategy, and it means quite a lot to be recognized for work that destigmatizes cannabis use and empowers people to embrace their sexuality,” said CJ Gaffney, VP, Head of Strategy at Partners + Napier. “We’re proud to work with clients like Ace Valley who are brave enough to bring something new to market that addresses an otherwise unmet need.”

The Ace Valley “Lust and Thrust” launch was the brand’s first foray into sexual wellness, and while customers were already using their products for anxiety relief, pain management, and improving sleep — the challenge was getting people to understand how cannabis enhances intimacy and overcoming barriers in a heavily regulated category where distribution is limited to dispensaries.

Consumer research confirmed “budtenders” to be the gatekeepers of the dispensary world, with their individual recommendations being the leading source of purchase decisions in Canadian dispensaries. The strategy focused on influencing the budtenders — arming them with “The Canna Sutra” manual, which features illustrated positions inspired by cannabis, and hosting a launch event where renowned sexperts facilitated open conversations, emphasizing the importance of pleasure in a safe and enjoyable environment. Following the launch, budtenders recommended Ace Valley Lust and Thrust gummies as a playful add-on at purchase, selling out at key retailers across Canada, driving 50% more sales than projected and over 235 million impressions within the first month.

“This work is proof that great ideas come from great strategies,” said Rob Kottkamp, Chief Creative Officer at Partners + Napier. “Our challenge was to inspire the audience to step outside their comfort zone and make a change. We’ve all heard the phrase ‘sex sells,’ but this was about getting people to acknowledge that everyone deserves better sex, and being open to trying a new product that makes that happen.”

Winning campaign inspires consumers to get curious about better sex

Partners + Napier’s Sex-Positive Cannabis Product Launch Wins Silver at Jay Chiat Awards

Maimonides Health, Brooklyn’s largest healthcare system, is partnering with creative and media agency Partners + Napier to launch “My Bklyn. My Care.,” an integrated program that cements Maimonides’ position as the health system that knows Brooklyn best, highlighting its deep roots in the community, its high-quality and accessible care as well as its appreciation and shared pride for its diverse neighborhoods.

“Maimonides has been a cornerstone of the Brooklyn community since 1911, and this work is our love letter to Brooklyn,” said Kenneth D. Gibbs, President and CEO at Maimonides Health. “We’re incredibly proud to offer clinical specialties that rival the best in the country, with staff who know and care deeply about the community they serve. With this work, we’re showcasing our clinical excellence through the real providers and real facilities where we deliver care. We want to show that the best way to care for Brooklyn is to love Brooklyn, and that’s what we do every day.”

Brooklyn is one of the most diverse communities in the U.S., home to speakers of more than 200 languages with more than 50 percent of residents speaking a language other than English at home (Brooklyn.org). Audience research showed that as culturally different as its neighborhoods may be, there is a palpable sense of pride that unites them. “My Bklyn. My Care.” highlights the incredible diversity and shared understanding of the Brooklyn community, reminding people about Maimonides’ outstanding cancer center and its new Emergency Department in Bay Ridge, while also nodding to their expertise on the best deli in Midwood, and that their doctors and nurses are Brooklynites, too.

To reach the greater Brooklyn community while prioritizing key segments, media strategy focuses on broad-reaching channels such as TV, streaming audio, social media, and OOH in major, walkable, neighborhood centers, with more culturally specific print and radio advertising in Arab, Asian-American, Black and Afro-Caribbean, Hispanic, Jewish and Russian communities.

“We’re proud of this work because it’s not just about healthcare, it’s about community,” said Rob Kottkamp, Chief Creative Officer at Partners + Napier. “We’re moving away from the overproduced standards of the category in favor of showing the real people of Maimonides, the real Brooklynites who know this community best. Because it’s the people, their backgrounds, and their pride for Brooklyn that make care at Maimonides really special.”

Maimonides Health Director of Marketing: Michelle Liew VP, Marketing and Communications: Suzanne Tammaro

Partners + Napier Group Creative Director: Dan O'Donnell Creative Director: Louis Wittig Associate Creative Director: MacKenzie Dunsmoor Associate Creative Director: Dean Milliman Associate Creative Director: Jason Ziehm Senior Production Artist: JP Smith Executive Producer: Danene DiCicco VP, Head of Account Leadership: Lindsey Cash Group Account Director: Cara Mittler Group Account Director: Elyse Kosakowski Assistant Account Executive: Rachel Rockwell Director of Brand Strategy: Janine Perry Director of Operations, Project and Resource Management: Melissa Smith Associate Director of Project Management: Lauren Cole Editorial Services Manager: Erin Dwyer Production Supervisor: Wendy DiSalvo Mechanical Artist: JP Smith VP, Group Media Director: Jordan Murphy Group Director of Media and Communications Planning: Greg Smith Director of Media Buying: Michelle Spinnler Senior Manager, Media Buying: Erica Erskine Senior Media Buyer: Brenden Vujcec Media Buyer: Amanda Baum Director of Analytics: Megan Patrick Senior Insights Analyst: Darshi Mehta Chief Creative Officer: Rob Kottkamp

We Know The Future Director: We Know The Future Director of Photography: Jamal Solomon Line Producer: Justin Lundstrom Photographer: Kivvi Rachelle Retouching: Chris Bodie

PS260 Managing Partner: Zarina Mak Executive Producer: Zeke Bowman Post Producer: Ingrid Nunn Editor: Tyler Hurst Assistant Editor: Allie Thompson Lead Flame Artist: Mark Popham Finishing Producer: Yoko Lytle

Company 3 Telecine Artist: Tim Masick Producer: Ryan Moncrief

PS260 Sound Designer/Mixer: Nicole Pettigrew Managing Partner: Zarina Mak

New work with Partners + Napier drives awareness among diverse Brooklyn communities

Maimonides Health Delivers a Love Letter to Brooklyn

The new year brings new hires and continued growth for integrated creative and media agency Partners + Napier which has bolstered its account leadership team to deliver for new and existing clients.

Krystal Garvin has been named Director of New Business and Nathan King has joined the agency as Global Group Account Director. Garvin, who is based in Brooklyn, and King, who lives in Carmel, New York, will work from Partners + Napier parent company Project Worldwide’s collaborative Manhattan location, which has been set up to foster teamwork across Project’s independent network.

As Director of New Business, Garvin will assemble and orchestrate the resources of the Agency’s Growth Team. Key duties include prospecting and managing the pitch process, developing and refining marketing materials, and building and reinforcing relationships with industry search consultants. She will report directly to Executive Chair and Founder Sharon Napier.

Garvin most recently served as an Account Director at Velocity Partners. Before that she worked at such agencies as Publicis Spine and Horizon Media. Clients benefiting from her strategic acumen to date include Demandbase, Uptempo.io, Oracle, New Relic, Bottom Line, and Turner Media.

“Krystal’s work on new business and marketing communications while at Velocity was first-rate. We’re thrilled that she wanted to take her strong account leadership skill set and her propensity for growth in a new direction and apply her many talents to our new business team,” said Napier.

King, meanwhile, will report to his former BBDO New York teammate, Lindsey Cash, who joined Partners + Napier as VP, Head of Account Leadership last June. While at BBDO, Cash and King together earned a reputation for being champions of great work who consistently offer POVs that invariably make it better.

During his industry tenure, King – who also worked at FCB New York – has serviced clients including Blue Cross Blue Shield, CVS Health, New York-Presbyterian Hospital and ExxonMobil. As a result, he brings vast global experience within the B2B and healthcare sectors to his new role, as well as strategic rigor and insight-driven creative solutions. Due to the agency’s recent success on the new business front, King will help onboard new clients and oversee existing business.

“The agency has great momentum going into 2024 both with our clients and new business prospects, and that’s thanks to the incredible people we’re adding to deepen our already amazingly talented staff. All of us together are committed to building on that energy and driving further growth,” said agency CEO Courtney Cotrupe.

Our account team and new business squad welcome some serious talent

New hires. New fire.

How do we excel in a world of constant disruption? It’s a great question. Our own Sharon Napier has a great answer. Stability. She shared her thoughts on the topic and how it has been both the linchpin and launchpad for her relationships with ambitious brands with Campaign US. Get the full story <a target="_blank" href="https://www.campaignlive.com/article/stability-sexy/1859473">here</a>.

Yes, Sharon said, "Sexy". No, we're not calling HR.

Stability is Sexy

Partners + Napier, a leading integrated creative and media company, has released its newest research report, "<a href="/downloads/HiddenInPlainSight_FastFoodHighRoller2024.pdf" target="_blank">Hidden in Plain Sight: Is Fast Food the New Status Symbol?</a>" It sheds light on the 7.95 million real people they’ve named Fast Food High Rollers, and explores what’s motivating them to hit their favorite fast food joints and at what times of day, as well as emerging opportunities for marketers to meet their needs. This is the fourth installment in the Hidden in Plain Sight series, where the Partners + Napier strategy and media teams combine forces to uncover new, high-value audiences across categories.

“A lot of us are back at the office,” says CJ Gaffney, VP, Group Strategy Director at Partners + Napier. “As our work days have shifted, so have our food attitudes. Fast food has become our new ‘not-so-guilty’ pleasure. 80% of the people we spoke to with a household income over $100k are eating fast food at least once a week.”

The report revealed that Fast Food High Rollers are collectors of experiences who view fast food as a sensory one that easily fits into their day. It’s an antidote to monotony, a way to break up the workday, and an indulgent treat. 79% say that while they can afford better, they still love indulging in fast food. 61% say they’d much rather grab fast casual than have a formal business lunch. It doesn’t matter where they’re working. 74% eat fast food to treat themselves on days they're in the office, while 61% indulge in fast food when working from home to get out of the house.

“Because this audience is both image and health conscious,  we asked if they’ve ever hidden the fact that they’ve eaten fast food from friends, family or coworkers,” said Greg Smith, Partners + Napier Group Director, Media and Communications Planning. “88% said no. They wear their passion with pride.” There is an opportunity for brands to pair this insight about the Fast Food High Roller audience with a media strategy designed to tap into their ongoing craving for regularly indulgent experiences throughout the workday, and to engage this audience in a deeper, more emotional and culturally relevant way.

Download the full report <a href="/downloads/HiddenInPlainSight_FastFoodHighRoller2024.pdf" target="_blank">here</a>

New report shows the higher an American’s income, the more fast food they’re enjoying, creating opportunities to rethink media, messaging and content strategies.

P+N identifies “Fast Food High Rollers” as Next Audience to Disrupt Food and Restaurant Marketing

Little Black Book Online sat down with Partners + Napier Group Account Director Nathan King to talk about how the core insights of great client service start early.

“Without even knowing it, I was raised to be in account management,” said Nathan. “I grew up in a pastor’s home so client (aka, parishioner) service was all around me from an early age. I watched my parents pour their hearts out day in and day out for the people who called our small, local church, “home.”

“I learned to be scrappy and resourceful,” Nathan continued. “You think some client budgets are small?! Try organizing events in a small, rural church! Working with fellow volunteers, I had to truly lean into the strengths of those working alongside me.”

Nathan brings these lessons to work with him every day, and uses them for everything from managing the flow of information to identifying resources, building empathy and navigating conflict.

Read more of Nathan’s unique story at <a href="https://lbbonline.com/news/the-art-of-account-management-why-context-and-clarity-are-key-for-nathan-king" target="_blank">LBBOnline</a>.

Growing up a pastor’s son, Nathan’s earliest clients were his parents’ parishioners

Stability is Sexy

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