In a world dominated by digital, out of home advertising was quickly getting left behind. We needed to show media buyers that OOH not only amplifies digital, it’s still one of the most powerful advertising mediums in existence.
Rampant bot traffic, non-viewable ads, and outright fraud waste billions of ad dollars each year. So, we leaned into media buyers’ growing concern: just how real are digital media impressions?
We pulled off an unprecedented acceleration of OOH growth, driving $48 million in incremental sales and delivering 16X ROI. Feel The Real secured $2.2M in earned media in its first week, and was named one of Advertising Week’s Top Five Stories and a Creativity Editor’s Pick.