Case Study

Delta Private Jets

Say hello to Delta Private Jets: a brand with a lot to offer, but little awareness among the super affluent. We needed to relaunch the brand in a memorable way and bring the unique benefits of the Delta Private Jets Card to life.

Pivot Point

We rejected the glitz and glam of our competitors and positioned Delta Private Jets as the brand with a true understanding of what travelers treasure most.

THE TRUTH ABOUT OUR CONSUMER

Delta Private Jets customers share a common mindset. They’re hard-working, savvy, and know the value of all they’ve earned. They do not dispose of their disposable income carelessly.

FOCUSING ON WHAT MATTERS MOST

We created a campaign that speaks to what matters most to the affluent Delta Private Jets customer – time with family, or time spent away from the hustle of a busy life. We placed print ads in targeted magazines and banner ads on select websites, and developed e-mail communications — all of which drove to a reskinned website.

THE POWER OF PAPER

We also created a premium printed book detailing the benefits of the Delta Private Jets Card.

TAKING OFF

The campaign delivered an unprecedented 50% sales lift in monthly jet card sales. At $100,000 per jet card, this was no small feat. Delta Private Jets earned 45% of its annual sales during the three months after the campaign launched.