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Creatives from GSD&M, Upshot, 22squared and more sound off on what their all-time favorite Super Bowl ads are

Creatives from GSD&M, Upshot, 22squared and more sound off on what their all-time favorite Super Bowl ads are

The Drum

February 5, 2016

It aired only once. But no one will ever forget it. The “Respect” commercial—or 9/11 Tribute—was created in 2001 by Hill Holliday, Boston. I happened to be a Senior Writer there at the time. And while I didn’t work on the account, it felt like it was the only project in the agency—and rightfully so. For me, this spot exemplifies brave work. Not just from the agency, but from the client. In a time when our nation was still raw with emotion—and hypersensitive to any brand even acknowledging the tragedies of that day, Budweiser was brave enough to try to bring us all together—if only for 60 seconds. They succeeded.

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