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Partners + Napier Wins 2016 Effie Award for TECGEN Campaign

Partners + Napier Wins 2016 Effie Award for TECGEN Campaign

The North American Effie Awards honor the most effective work in marketing

April 18, 2016

Integrated creative agency Partners + Napier has been honored in the Effie Awards, the marketing industry’s most renowned competition. The agency’s work for TECGEN, a challenger brand that makes fire resistant protective gear for firefighters, will be featured at the North American Effie Gala on June 2, 2016, in New York City.

The North American Effie Awards recognize the most effective marketing communications efforts in the United States and Canada. This year, Partners + Napier’s work for TECGEN is celebrated alongside a number of stunning 2015 campaigns from agencies including BBDO New York, Ogilvy & Mather, 72andSunny, BBH New York, Mother New York, and Droga5.

To be considered for an Effie, agencies must compete in two rounds of judging, from which only a small percentage of cases emerge as winners. Agencies demonstrate how their campaigns effectively solved marketing challenges with measured audience impact.

Partners + Napier’s work for TECGEN significantly increased online engagement, qualified leads and overall sales. The TECGEN campaign also received a 2015 silver ADDY Award and a 2016 Ad Age BtoB Best Award.

“It blew us away because this is such a difficult competition to win. This is an immense point of pride for us,” said Pete VonDerLinn, Partners + Napier Executive Creative Director. “Gold, silver, bronze, rust – I don’t care. It’s an Effie. We’re going to party.”