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Bad Moms Rising

Bad Moms Rising

Engage:Moms

May 31, 2016

Marketing has gotten closer but is still skirting the edge in acknowledging this truth about moms. We still see Kelly Ripa vacuuming in heels from time to time, but by and large, the Judys, Carols and Claires on screen today are delighting in imperfect mom shtick. But imperfection is different than unhappiness. Both are real. But only one means sad. And that is still an untold story.

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